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A Better choice
Our way of helping help the customer make sustainable choices
We know that the shoe industry is a dirty business and that overall, far too little is done to reduce the negative environmental impact. As a customer, you can be a part of changing this by choosing more sustainable alternatives, where better materials and processes have been used. But standing in front of the shoe wall, it’s very hard to understand its environmental impact by just looking at the shoe or by trying it on. We at Icebug have developed our own way to help the customer make sustainable choices, ''A BETTER CHOICE'' label. The criteria for ''A BETTER CHOICE'' will change over time as better alternatives become available. By choosing a shoe labelled ''A BETTER CHOICE'', you as a customer can be sure that you choose one of the most sustainable shoes on the market.
To be marked as
"A BETTER CHOICE"
at Icebug, at least
three of the following
five criteria must be met:
Midsole
The foam must contain at least 20% recycled or rewewable source content
Lining
Minimo 2 dei seguenti criteri:
- Bluesign®
- Recycled source
- Low damage coloring
(solution dye or similar in impact)
Upper
For leather upper: leather must be gold or silver rated, certified by LGW.
For textile upper: minimum two of the following:
- Bluesign®
- Recycled sourcing
- Low damage coloring (soluition dye or similar in impact)
Insoles
The foam must contain at least 20% recycled or renewable source compound content.
Outsole
Minimum 20% from recycled or renewable sources content
MARIELL BJUHR, DESIGNER AT ICEBUG:
''More people are becoming aware that their choices really make a difference. By offering a quick way to identify the most sustainable products, this is our way to help consumers make a better choice''
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