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Traceability and transparency

Icebug strongly believes in sharing experiences, especially when it comes to sustainability

We’re in this together, and sharing experiences is crucial to be able to scale good initiatives to solve our common challenge of a more sustainable future. Time is an issue and quick scaling up is key to achieve change before it’s too late. Our resource use is already far above the limit of what the planet can regenerate, and our debt is growing each year. Earth overshoot day happened globally on August 1st 2018.

We simply don’t have time for businesses like Icebug to keep the best practice of sustainability to ourselves!

Icebug is member of several networks for sustainability collaboration such as:

* Outdoor and footwear networks: European outdoor group (EOG), Scandinavian outdoor group (SOG), Swedish shoe environmental initiative (SSEI).

* Climate action networks: Climate, Climate neutral now, Clipop.

* Technical support: RISE chemical group, chemical regulations and guidelines, SATRA, technical authority and testing of footwear and leather, and TrusTrace platform for traceability and transparency.

* Other sustainability networks: CSR Väst, European outdoor conservation association (EOCA).

* 1% for the Planet

''We will be transparent about success and shortcomings – just ask''
TrusTrace – a tool for traceability and transparency

Performance footwear is very complex, where one shoe can have over 50 different components and global supply chains that run over 5 steps deep. So sustainability for performance footwear is complex.

The Swedish-based company TrusTrace provides a platform specifically made for increasing traceability in product value chains by using block chain technology. TrusTrace also includes tools for facilitating cooperation in the value chain and to follow-up of the supplier’s sustainability work, such as environmental and social assessments of the supplier.

Icebug uses the TrusTrace platform to build a material library with information about physical properties, sustainability properties, commercial facts, and sourcing in the value chain. The platform provides an efficient material and product management system to get an overview and keep track of changes and materials choices.

TrusTrace also provides a tool for the calculation of the ecological footprint of products and presentation at different levels: during internal product development, at product launching (to our sales staff) and to the end customer.

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