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Health and well-being

The core of Icebug

When mapping the most significant and relevant sustainability aspects of Icebug’s total activity, Health and well-being was clearly the highest prioritized aspect. Health and wellbeing is the UN Sustainability development goal 3 and it’s also the core of our business. Here we want to give you an idea of how we contribute to health in our offer (products and events) as well as in the daily work.


Sustainable employment is all about supporting people to stay in work, to develop, grow and feel good. Commitment and responsibility are the foundation of both sustainable employees and sus-tainable organisations. Commitment gives sustainable employees who create results. Greater chal-lenges require each individual to feel personal commitment – that the work is important and mean-ingful. When we feel good, we can think bigger and act wiser. By sustainable employees, we mean employees who, over time, feel good, perform, enjoy and develop – in a way that means both the organisation and the individual gain.

The work environment at Icebug is characterized by creativity, participation and a good atmos-phere. With everyone’s involvement, it becomes easy to create a good workplace. The goal is for everyone to feel job satisfaction, security and affinity and to think it’s fun to go to work. Together we want to create something based on true values and passion – something that provides a real benefit to people. We share with each other our experiences, successes and failures.

We create time to contribute knowledge beyond our own area of expertise when asked by a col-league, and we celebrate success! We encourage each other and give each other clear feedback. We are honest with ourselves and with each other. We take care of ourselves and treat our own health responsibly. We strive together to create an environment of kindness, where everyone feels included and is treated equally regardless of gender, gender identity or expression, ethnicity, reli-gion or other belief, disability, sexual orientation or age.

Sustainable employment creates stunning colleagues in an inspiring workplace characterized by creativity, playfulness, flexibility and transparency.



Icebug supports balance in life and strives to work smarter rather than harder. We know how difficult it can be to get to that precious time where you find the time to invest in your health after a day of work and with all the family activities. That's why we offer our staff that time during business hours. We offer three hours a week dedicated to physical activity, when the switchboard is closed and everyone has to get active, whether it is a walk along the river, an exercise class in the yoga room or a run in the woods. It's a way of trying to keep colleagues healthy, giving people who don't normally work together a chance to mingle and increase our love of nature.

The balance between personal life and working life is one of Icebug's core values. Meetings are normally scheduled between 9.00 and 16.00, to make working hours truly flexible. Healthy employees are happy employees and we want to spread our love for nature not only to our colleagues, but also to the world around us. And in order to do that, we have to start with us.

'' We offer three hours a week dedicated to physical activity ''


In August 2016 we launched our Forest Femmes concept. The goal is simple: to encourage more women to run trails. In our shop, we were constantly meeting people who wanted to try, but who were a little unsure of where and how to start and not quite comfortable going out on their own. Forest Femmes removes these obstacles by proposing to run together, in groups, offering companionship as an added bonus. We pay a lot of attention to the fun and enjoyment of the surrounding environment and very little to speed and performance. We encourage participants to find new running mates in the group so that they can go for a run together in addition to our normal joint sessions. During the sessions, we are always there to support and cheer people up. All levels are welcome and we make sure we find challenges for everyone.

Read more about Forest Femmes here.

We love being in nature and we realize the positive impact it has on our well-being, both physical and mental. We want everyone to have a chance to experience it.

Femmes, a series of events where people can meet and do the things they love, together with the people they love. We do it all year round, in all kinds of terrains and landscapes, to introduce people to the beauty of the seasons and to show them what Icebug is. We call it Icebug Xperience.


Life is better out there

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