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We commit to donating 1% of our total sales to non-profit environmental organizations

Since January first 2020 Icebug is a member of 1% for the planet. That means that we commit to donating 1% of our total sales, regardless if we’re making a profit or not, to non-profit environmental organizations.

We joined to solidify our commitment to take our responsibility for the transformation to a sustainable future, on a planet in balance. As a business we see this as a license to operate, and we look forward to joining this movement adding a little more momentum to it and encouraging others to do the same.

We will steer our involvement in 1% for the planet towards climate change mitigation – organizations that work towards decreasing greenhouse gas emissions and to keep re-generative eco-systems intact. The latter will also have a positive effect on biodiversity which is another critical aspect of the planetary boundaries. Since we’re pretty new as a member, there’s not a lot to tell about what we have done so far. Some of the 1% for the planet non-profit partners we have been working with already, giving support or as a member: Climate Neutral ( that have certified our CO2 emissions calculations and the offsetting, Naturarvet/Natural Heritage ( where we have purchased old forest and the European Outdoor Conservation Association (

We’re looking forward to going further in these co-operations and also getting involved with new partners – either supporting with direct funds, visibility or helping with our expertise in different fields.

It became a no-brainer to do it ahead of the time table and we purchased the offsets on Feb 21st. (Type in ”ICEBUG” in the top left search field of to see what we have done.

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